Make smarter investing decisions with our guiding principles.
Important information - please keep in mind that the value of investments can go down as well as up, so you may get back less than you invest.
You might be investing to save for a house, your child's education, a holiday of a lifetime or your dream retirement... No matter what your hopes and goals are, we want you to have the know-how to make smarter investing decisions. That's why we've put together these five guiding principles for good investing.
Time in the market may increase your chances of investing success.
Reduce the risk of trying to time the markets by investing regularly.
Avoid common investing mistakes by knowing what you're up against.
Build a flexible income plan - so that your investments last as long as you need them to.
Before you start investing, you need to understand if you're ready. Take our quick quiz to see.
If you're ready to invest, you need to pick an account that suits your needs. A few simple questions will help you decide.
Once you've opened an account, it's time to choose your investments. We've got plenty of tools to help you do that - depending on how much support you want.
Important information - please note that these guidance tools are not a personal recommendation in respect of a particular investment. If you need additional help, please speak to an authorised financial adviser. You should regularly reassess the suitability of your investments to ensure they continue to meet your attitude to risk and investment goals.
If you have more than £100,000 to invest, our financial advisers can help you make the most of your money. Just call us on 0800 222 550 for a free no-obligation discussion about your needs.
Explore our financial advice serviceEach month we’ll pick up on your most popular questions and answer them. We’re keen to hear about what matters to you, so do drop us a line.
